History and Origins of Perfume, Fragrance and Cologne.
When the Emperor
Napoleon of France was about to
return from battle,
he sent a message to
Josephine. “Am
returning in three
days. Don’t wash.”
While modern-day
noses may not agree
with Napoleon’s
sentiments, there is
some evidence that
lovers are attracted
by each others’
natural smell above
and beyond the scents
of soap, perfume, fragrance, cologne and
chewing gum. That
we are influenced by
naturally-emitted
scents called
pheromones, so subtle
and yet so powerful
that we can be drawn
to or repelled by
people for reasons we
don’t even
understand. (History
doesn’t record
whether or not
Josephine obeyed
Napoleon’s order.)
Olfactory research
has shown that
certain odors can
prevent shoplifting,
inspire confidences
and make us hungry
even when our
stomachs are full.
The perception of
fragrance is embedded
in the portion of our
brains where emotions
arise, making smells
from childhood
immediate memory
triggers, and
creating a strong
emotional pull
towards or away from
smells depending on
the positive or
negative associations
of the memories they
are attached to.
Choosing a perfume
is like choosing a
lover: you don’t
rush; you learn
everything you can;
you take your own
feelings seriously.
With an eye to these
requirements, the aim
of this article is to
teach you about the
types of fragrance,
the fragrance
families, the right
ways to wear perfume,
and how to shop for
the perfect perfume.
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