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6 Foundation Makeup Tips:
How to Apply & Choose Base Shade for Your Skin

When it comes to the art of applying cosmetics, foundation makeup is the area where most people make major mistakes. They either choose the wrong color, ending up with skin that appears too light or too dark, or they donít apply it correctly and end up with an unblended mess. Choosing foundation color and learning to apply it properly can be a challenge but once you know the basics, youíll have flawless looking skin for life!

#1. Buying Foundation at a Makeup Counter vs. a Drugstore

If you are completely new to the idea of choosing the right color of foundation, it may be best to make a quick trip to the department store and visit a Clinique counter or other cosmetic counter for help and tips. The experts there can help you choose the right color. Of course, once you understand the process of choosing the color you can always switch to a drugstore brand like Cover Girl and match your color to the department store color chosen for you.

#2. Foundation Formula: Pick a Foundation Type Based Your Skin Type

The first step to choosing your own foundation however is to choose not the color but the type of formula you need. There are many different foundation skin products, for all types of face issues. If you have oily skin you may want to go with a cream or powder formula. If you have dry skin or combination skin, a liquid formula might work best. Some people like to add a translucent or opaque mineral powder over their liquid foundation, so keep that in mind while shopping.

#3. Coverage Level: How Much Do You Need or Want to Cover?

In addition to thinking about your skin type, youíll need to think about the coverage you need and your lifestyle. If you have blotchy skin you might need a formula that offers bold coverage but if you simply want to even out your tone a bit, a lighter, more sheer coverage formula might work better. If you live a very active and sporty lifestyle, you might even want to consider waterproof or stick foundation.

#4. Choosing the Right Shade or Color of Foundation

When you are choosing your color on your own, look for yellow based colors because they look most natural on all people. Be sure to look for a shade that somewhat matches your clean jaw line, neck color or the color on the inside of your wrist. A makeup counter expert can help you with this if you do choose to visit the department store. If you buy at a drugstore, some of them will accept exchanges on makeup (even if opened). Simply ask a store associate what the store's policy is on "opened" makeup. So, keep in mind if you donít get the right color the first time you might be able to exchange it for another color.

#5. Check Your Foundation Color in the Right Lighting

When you get your foundation home, sit near a window and try the color on your jawline to be sure it is correct. It should blend in naturally to your skin’s color and your neck color.

If you purchase your foundation at a department store. I strongly recommend that you put foundation color samples on your jawline near your ear. Then look at these shade samples in natural daylight to make your final choice. Any good makeup counter associate should recommend this.

#6. How to Apply Foundation Makeup to Look Natural

Once youíre sure the color is perfect, start by dotting the foundation on your forehead, nose, each cheek and chin. Then using a sponge or your finger, blend the dots together until your face is covered. You can choose to do total face coverage in this manner or you can also choose to simply apply the foundation where you need the coverage the most. Either way, the key to getting a natural look is to blend it well and don't apply more than you need. Be sure to blend it completely, leaving no streaks or unnatural looking areas.

Choosing and applying foundation makeup can be difficult but to get the best makeup look possibly, itís important to take the time to learn how to do it properly!

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