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Makeup Tips > 1970s Style Disco Makeup |
1970s Style Disco Makeup and Era Fashions that have
a Vintage Flair.
The Sixties left the coming decade with an taste for the natural, and the
Seventies era particularized the “Natural Look” to makeup and hair. Hair was
long, smooth, often very straight, but ideally with a flip on the ends. Think
the Mary Tyler Moore show, and you've got the early to middle '70s in a
nutshell. The longer hairstyles still required the large curlers (which could really damage your hair with daily use) used in the
'60s to create big waves, but electric curling irons were added to the mix when
Farrah Fawcett Majors became on of the decade's "It" girls. The flicked up hair
cuts worn to some extent by all of Charlie's Angels was applied to bangs or
wings on the sides of the head. Farrah combined flicks on both sides with a high
lofted center and amazing, wavy curls in streaky golden hair. Never mind that
the fabulous Angel had stylists galore to keep her look fresh and "natural";
everybody wanted to look like that. And 'that' entailed more than a superb and
constantly-renewed layered haircut: it meant hours with the curling iron, plenty
of hair spray or mousse and strict avoidance of anything athletic, outdoorsy or
the least bit—well, you know—natural.
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1970s make-up styles had a natural, surfer appealAlong with the "natural" hair of the '70s came a natural look in skin and
cosmetics. Earlier decades had made fashionable the dead white complexion, the
flawless matte of a movie star skin, and the rosy blush of innocence through the
magic of foundation. In the Seventies, it was cool to resemble to surfers at
Venice Beach: an all over tan, a golden glow around the face, and minimal
looking make up were the things to strive for. Bronzers made an appearance, fake
tanning fluids turned thousands of young women bright orange, and women who
today look with alarm at the spots appearing on middle aged skin laid out all
summer covered all too lightly in a bikini and a slick coat of baby oil.
1970s makeup mavens lightened up on the eye makeup, with mascara nearly
disappearing for daywear except for something to lengthen, not necessarily
thicken the eyelashes. White or pale blue eyeliner was sometimes used on the
inside lid to make the eyes appear larger, but dark eyeliners were out of
fashion. Pearlescent colors were popular for eye shadow, nail polish and
lipstick, and liquid eye shadows became the rage. When foundation was worn at
all, it was not matted down with powder, but left alone to shine a bit.
Updated skin care and skin appearances in the 70’sSkin care became more of a concept in the Seventies. In earlier decades, women
were concerned about keeping their skin clean and moisturized: most women's skin
care arsenal consisted of a bar of soap and a big jar of vintage Ponds cold
cream. In the Seventies, products that had been available in spas were being
sold to the general public; face masks, toners, astringents and a thousand other
cosmetic skin care preparations found their way onto women's shelves—and into
their faces. Natural products like oatmeal, avocado and milk were popularized as
the public was made more aware of how what they put on their skin might affect
their overall health.
Disco Fashions, Hair and Cosmetics that Danced the Night AwayJust a wee bit off the mainstream, ethnic inspired fashions were making
statements on the street, at school and even at work. Afros were popular for
African Americans, showing a new pride in natural hair that had often been
suppressed by ironing or chemical straighteners. In solidarity, some Caucasian
men wore Afros, too. Clothing fashions for women included turbans, tunics worn
over lounge pants, chunky beaded jewelry and woven handbags.
Disco was big in the '70s, and the film Saturday Night Live helped create a
subculture that sent some young people to discos in micro-minis, heels too
clunky to dance in and blinding white disco costumes. Makeup was essentially the
same, as was women's hair; it was the disco clothing styles that made it all
happen, man. The classic retro '70's outfit for men is still the white disco
suit, open-necked, with gold chains.
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